UC goes social to raise scholarship funds
18 September 2013
The University of California has launched Promise for Education, a six-week online crowd-funding campaign to engage students, faculty, alumni, celebrities, businesses, politicians and supporters to raise money for UC student scholarships.
All funds raised by Promise for Education go directly to scholarships and grants for undergraduate students from California who have a demonstrated financial need. They will supplement aid these students receive through UC’s traditional financial aid programs.
Visit promiseforeducation.org to create a profile page and make a personal promise – run a marathon, adopt a pet, volunteer, tap dance at the next office party – and set a fundraising goal ($50, $100, $1,000 or more). Share your promise through Facebook, email and other social media channels where friends, family and followers can make donations to see the promise fulfilled. Participants can choose to direct contributions to a specific UC campus or to an umbrella fund for multiple campuses.
Finding creative new ways to increase private support for UC has taken on increasing importance in recent years as state funding has been dramatically cut. Students currently contribute more to the cost of their education than does the state. Promise for Education is the latest addition to the university’s Project You Can campaign, a systemwide effort to raise $1 billion for student support through 2014. To date, the campaign has raised more than $700 million.
The campaign already has garnered the participation of such celebrities and notables as Gov. Jerry Brown, Jamie Foxx, David Spade, Matt Barnes, Wilmer Valderrama, Gabrielle Union, Sasha Alexander, filmmaker Catherine Hardwicke, rapper and spoken word poet Watsky, lead singer of the iconic California band The Beach Boys Mike Love, and members of the UC Board of Regents. At Berkeley, Chancellor Nick Dirks promises to hike through campus to the top of Charter Hill and repaint the Big C.