EIWIL’s photo-driven fleece sweatshirts raise eco awareness
By Amanda M. Fairbanks
15 September, 2017
Image courtesy of EIWIL
Photographs taken by Professor Emeritus of Architecture Charles C. Benton have been featured on a line of sweatshirts by eco-conscious apparel brand, EIWIL. Benton, whose collection is composed of 13 designs, is one of three artists to be featured by the brand.
Benton’s images depict aerial viewpoints of the South Bay’s Cargill Salt Ponds. The images are captured using a method Benton pioneered which involves attaching a camera to a kite, now formally coined Kite Aerial Photography. His work is highlighted in his book Saltscapes: The Kite Aerial Photography of Charles Benton.
“He didn’t take them for fashion photography or Instagram,” explains Justin Stankiewicz, EIWIL’s 32-year-old founder, who first happened upon Benton’s striking, multi-layered photographs during a late-night Google search.
EIWIL, which stands for “enjoy it while it lasts,” aims to find the intersection of fashion, philanthropy and art. The sweatshirts retail for $69 and a portion of each sale benefits the artists as well as their respective charities. For each sale of Benton’s sweatshirts, 5% will be donated to the National Resources Defense Council and the South Bay Salt Pond Restoration Project.
To read more about the brand, click here.
To shop Benton’s collection, click here.