How I Did It: Natasha Case, CEO of Coolhaus
27 March 2013
Ph: Maria Shriver
Natasha Case (B.A. Architecture '05), Coolhaus CEO, tells the story of her "ah ha" moment that brought her mission of "Frachitecture = food + architecture" into fruition. Case's mission was to explore architecture using food as the medium (and vice versa) in order to "bring architecture to the people." Coolhaus names ice cream sandwiches after architectural legends, rising stars, and design movements to inspire people to talk about architecture, get customers excited to learn more, and make architecture fun and approachable. Coolhaus now has 10 trucks nationally, one going on two stores, distribution at 500 markets in 25 states, and a growing e-commerce business.