Wim de Wit, Stanford Museum’s first Adjunct Curator of Architecture and Design at the Cantor Arts Center, has edited a new catalog entitled: Design for the Corporate World 1950-1975. The catalog focuses on the innovative period of mid-century modernism and was published to coincide with a new exhibition taking place from 26th April and 21st August 2017. Professor Louise Mozingo, Landscape Architecture and Environmental Planning and Assoc. Professor Greg Castillo, Architecture have both contribued to the beautiful exhibit documentation.
Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern – is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs. Full colour throughout, this volume is richly illustrated with fascinating archival photography, concept sketches and beautiful illustrations of the logos, products and buildings designed for the companies.
More information about the exhibit is available here.