Architecture Student Yifeng Wang and His Team Won the Future of Mobility Case Competition
Photo Courtesy: Yifeng Wang
Yifeng Wang (M. Arch ‘22) and his team, comprised of three Haas MBA candidates students — Andrew Min, Johnny Lin, and Rebecca West — won the Ford Future of Mobility Case Competition. The event was held at the University of Michigan Ross Business School on November 7th and 8th.
The final case prompt sought “a new profitable business venture within the emerging multi-modal mobility ecosystem.” The design they proposed combined several existing mobile solutions including FordPass for connecting people and vehicles, Kerbside for city parking management, and SPIN for micro-mobility by looking into the first and last mile problem in many cities and putting users’ experience at the center.
After reflecting on his win and experience, Wang says that “A human-centered design approach to mobility and urban issues could generate a much more powerful design. It offers a color of humanity while solving a complex system problem.” With a research interest in working on smart cities, Wang has reflected on how the case competition has helped him re-think the relationship between people who live in the city and the complex system of the city.