College of Environmental Design alumnus Edan Asturi (BA Arch ‘03) will always take failure over complacency. The designer and co-owner of boutique firm Conrad Asturi Studios, along with designer Conrad Sanchez, has the mindset that the biggest regrets stem from not taking a chance.
Asturi’s firm employs a team of about 20 designers and construction workers that handle everything from three-dimensional renderings to negotiating contracts to coordinating logistics. Sanchez provides the firm’s overarching vision and Asturi contributes designs and coordinates projects. Their designs are concentrated around Stanislaus County, the Wine Country and Pebble Beach. In a recent article in the San Francisco Chronicle, Asturi talks about his influences, approach and how he avoids becoming complacent.
What’s a design style that’s used too often?
“Too much repetition of design styles in concentrated areas. Carmel and Pebble Beach have a lot of homes that don’t capitalize on the land they’re given. It’s architectural styles like Mediterranean repeated over and over again. So what happens is there’s nothing truly definitive about that area’s architecture.
How does Conrad Asturi Studios compete in new markets?
“When we’re working in Malibu we’ll team up with firms that handle the local permits and nuances. It’s an area we’re unfamiliar with, and it doesn’t make sense for us to try and do all that ourselves when people already have those lines of communication with the county and planning department all lined up.”
What does 2017 have in store for Conrad Asturi Studios?
“There’s a project in Malibu, which is really exciting. Malibu’s weather really allows us to expand on the indoor-outdoor design concept. We’ve done places in Pebble Beach with floor-to-ceiling NanaWalls that open to the landscape and have had great success, but Malibu’s weather is so much warmer than Pebble that it allows us to do that much more.”