September 11, 2018
Photo courtesy Medium
At the vanguard of a successful Los Angeles-based artisanal ice cream start up stands College of Environmental Design alumna Natasha Case (B.A. Arch. ‘05). As an entrepreneur of a multi-million dollar cuisine empire, Case’s efforts have not only made her a successful businesswoman in a mostly male-dominated culture, but also have helped her become the next “cool face” of Bastet Noir, a company known for selling model clothing.
Attaining design degrees from both UC Berkeley and UCLA, Case has established an impressive resume and foundation for an aesthetically-pleasing venture: Coolhaus. In 2009, Case teamed up with her life partner, Freya Estreller, to develop a business centered on producing one of America’s favorite sweet treats in unconventional, architectural manners: Case and Estreller coined this concept as “farchitecture.”
Within the last years, Coolhaus, a women-owned enterprise, has gained immense popularity with products featured in 6,000 grocery stores, an appearance at the White House dinner table during the Obama administration and endorsement by celebrities like Cindy Crawford. Case’s entrepreneurial success landed her on Forbes 30 under 30 list for Food and Beverage in 2014.
Read Bastet Noir’s feature interview on Case for personal insight into the creative, determined genius of the revolutionary ice-cream upstart, Coolhaus. Below is an excerpt from the interview.
BASTET NOIR: What’s the greatest booster of your creativity?
Natasha Case: Taking time away from the office, going outside of your bubble to enjoy quality time in life. I also really love alternative forms of transportation, like a bike ride — something about moving around the city, but not in the car, is very inspiring.
BASTET NOIR: Three things you wish you knew before starting out…
- You actually know more than you think when you are starting out, even if you feel like you don’t. Stay true to initial instincts and ideas.
- Stay true to your identity and persona — you don’t have to dilute things about yourself for acceptance — when you are the leader, people want to see how you are different.
- Trucks break down a lot!
BASTET NOIR: Proudest moment to date?
NC: Serving Coolhaus at the White House for President Obama.