Author Book Talk: Galen Cranz
Ethnography for Designers
Tuesday, April 19, 2016 7:00PM -8:30 PM
Environmental Design Library Atrium
210 Wurster Hall
Galen Cranz, Professor of Architecture, will give an author book talk on her new book, Ethnography for Designers (Routledge 2016). Professor Cranz teaches social and cultural approaches to architecture and urban design. Emphasizing ethnography as a research method, she brings users' and creators' perspectives to our understanding of built environments.
Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. By responding to underlying cognitive patterns, the architect can both respond to the user and interpret creatively. This book is a practical guide for those teaching social factors and social research methods to designers and for those using these methods in practice.