The Design Frontiers Workshop Series gives design practitioners, technologists, and builders, an opportunity to work in an immersive, collaborative and multidisciplinary setting at the cutting edge of design. Set within Berkeley's Cal Design Lab at the College of Environmental Design, each workshop is designed and taught by an expert in their own topic domain that is pushing the boundaries of making, and features a combination of informational lectures, structured hands-on learning activities and self-directed, open-ended experimentation. Workshop participants have the opportunity to gain exposure to novel techniques and technologies, to develop skills and capabilities in emerging domains, and to further their own interests and visions in the company of other workshop participants.
Spring 2014 Workshops
User Experience Design
Cost: $300, discount for Berkeley Alumni and staff $250, discount for current Berkeley Students $200
1 session, 8 hours
March 29 (9:30am to 6:00 pm)
Output: UX Design Portfolio Artifacts
Want to design an application or website that makes sense to your users? The moment a user visits a website or opens an app, they are engaging in a user experience. The quality of that experience has a huge impact on that user's journey. Designing a great user experience can lead to satisfaction and product loyalty.
This will be a highly interactive and collaborative workshop covering User Experience Design. UX Design is prominent in the creation of any product, including websites and mobile applications. You’ll be introduced to the principles and process of UX Design. This workshop will include brainstorming sessions, design prototyping, visual design trends, and user testing. You'll work on group projects developing a product right from the outset through several deliverables to a final design.
We’ll start right on time, have lunch a little after 12pm, and wrap up at 6 pm. (Lunch is included). Please make sure you stay till the very end (6 pm) because you'll be working on group projects throughout.
There are no prerequisites for this workshop, and a computer is not needed. You will not be learning software tools, but rather principles, methodologies, and process. Come with an open mind, and we'll teach you what you need to know to get started with UX Design!
Instructor: Sheba Najmi
Sheba Najmi is a User Experience Designer and Product Strategist based in San Francisco. For nearly 7 years, she was a lead designer for Yahoo! Mail, with over 270 million users. As a Code for America 2012 Fellow, she used technology and design to make local government more open, responsive, and engaging so it could better collaborate with and serve its communities. Her work was recognized by IxDA with a 2013 Interaction Award. Sheba has MS and BS degrees in Symbolic Systems (Human-Computer Interaction) from Stanford University.
City Guide of the Future - Experience Prototyping through Storytelling
4 Tuesday sessions, 2 hours each
4 Saturday sessions, 6 hours each
Output: Prototyping portfolio artifacts
Do you have a great idea a for a product but you are not sure how to convey it to others in a compeling way? Would you like to improve your storytelling skills while thinking about cities, technology and human experiences? How could the City Guides of the future provide playful, new and improved ways of navigating spaces, offering insights to neighborhoods or cities which are otherwise invisible?
In this workshop students will explore concepts for context aware ‘city guides’, tailored to users' individual needs, interest and preferences to create personalized multi-sensorial experiences of the city. The focus of this workshop is to acquire skills to effectively communicate and prototype design concepts, using video as a powerful storytelling tool. By applying human-centered design principles, the workshop will equip students to convey ideas in simple, quick and engaging ways to produce tangible, experiential results. The tools they acquire will enable them to convey their concepts to collaborators, investors, possible partners etc.
Instructors: Ana Roji and Rita Parada
Ana Roji is a User Experience Principal designer at Nokia, specialized in design strategy, research, concepting and interaction design. With a background in film and media, she discovered the power of interactive media to shape people’s lives while extending her studies in Canada and the UK. In her work, Ana creates concepts and behavior models for new interfaces and products within the mobile industry. With special interest in how culture and technology trigger new behaviors, Ana pursues new ways to improve daily experiences through subtle changes in everyday interactions.
Rita Parada is a Principle Design Researcher at Nokia's Advanced Design, specialized in strategic and exploratory design research to identify human need, define tangible design directions and new opportunities. Rita has a background in interaction design with extensive industry experience in all stages of the design process from strategy, design, implementation and evaluation. In her studies in cultural anthropology, she focuses on the intersection of design, culture and technology, as they relate to environments, social trends and communication. She explores issues surrounding identity, representation and interpretation in cross-cultural context.
All training, supplies, and materials included — except where noted.
Participants must register online.
Enrollment is limited, and registration is open until each workshop is full. Workshops will be cancelled, due to lack of enrollment, by the week prior to class. Refunds will only be made if a workshop is canceled. No other refunds will be given. Enrolled students can, however, swithch to an alternate class (no refund given for cost difference and students will pay the difference if the course fee is higher).
Course Cancellation Policy
CED reserves the right to cancel any workshop for which there is insufficient enrollment for a full refund, and to withdraw or modify course offerings.